The challenge of preparing the team for generating business from intellectual property protections motivated the creation of training “Hands On” Strategies in Technology Transfer, prepared for the NIT team PUC-RS. Called Technology Transfer Office (ETT), the NIT has existed since 2005 with the aim of promoting the practical application of the results of university research for the public benefit, through the licensing of intangible assets and other forms of technology transfer.
“We need to prepare to optimize the generation of business and technology transfer from the intellectual property protections made by PUC – Team ETT”
On the first day of training, we discussions on the EU’s NIT and its role in the PUC Innovation Environment. From the understanding of the central role of ETT in the university value generation strategy, alternate moments of content exposure and practical activities on real technologies developed by PUC researchers. This was one of the training differential – after learning concepts and processes, the team applied knowledge through interviews with researchers, analyzes, discussions, search for information about the market and generate descriptive and strategies for each of the technologies. Defined strategies ranged from the immediate approach to companies, to alternative models such as research partnerships with groups at the university itself – as the embryonic stage of technology would be limiting to arouse interest in companies.
“The knowledge gained during the week will be of great value to the activities of the office” reported one participant of the ETT team.
Following the Technology Transfer process, the ETT team participated in negotiations, valuation work and defining parameters for achieving successful partnerships with the productive sector. the COOPERATE methodology that allows an integrated view of the different key aspects to be considered when addressing a partner to transfer or development was used. As a result, in addition to the definition of actual strategies and foundation to address the productive sector, an internal workshop was made to discuss the training and the importance of synergistic work between different areas of the PUC for the transfer process.
The training conducted with Wylinka was very important for the training of teams of the ETT and the Board of Innovation PUCRS, in so far as possible the practical application of assessment tools and marketing in constant concrete cases of the portfolio of technologies available for licensing. A “hands-on” activity developed by Wylinka is a very effective way to train professionals, by providing the development step by step and practice of technology commercialization activity.